Workshops

SEO: The big things people skip

Replay available.

The biggest things that move the needle for Google rankings are often the things that people spend little or no time on. In this workshop we’ll go through keyword research step-by-step, explaining how to do it and how to use it in your content without losing your own style or sounding like a robot.

We’ll also cover why link building is so important, plus tips and tricks for link building as a blogger or small business owner.

Photo Editing: Skills & techniques for businesses & bloggers

Replay available.

Learn how to edit your photos using Lightroom for mobile and desktop. We’ll look at how to add and remove elements from your photos, clean up your own shots, use presets, create realistic mockups, avoid common traps with shadows and perspective, and generally make magic happen.

This workshop includes a set of exclusive stock photos you can use to practice your own editing and use for your website, emails, ebooks, or social media. It also includes a list of mobile apps you can use to edit your photos on the go.

Making (more) money from your website

Replay available.

In this session we’ll look at different monetization strategies and how to build on where you’re at. This could be diversifying your income streams, making more from your existing ones, or trying something completely new – whatever makes sense for you.

This session is suitable for bloggers and small business owners at all stages, whether you’re making a full time income or you’ve not started monetizing yet.

Content planning/repurposing

Replay available.

Make the most of what you have by repurposing your existing content in brand new ways. Save time, build on what you know has already been successful, or turn a freebie into a paid product or service. This session will also help you plan new content by springboarding off what you already have.

This workshop assumes you’ve already created some kind of online content you’re looking to reuse, for example social media or blog posts, podcast episodes, videos, ebooks, opt-ins, courses, transcripts from webinars or workshops, or similar.

We’ll go through what you’ve got and strategize new ways to use it to attract subscribers, boost your search rankings, or increase your income.

Using analytics data to form decisions/strategy

Replay available.

This workshop is for you if you feel like you don’t understand website analytics, that you’re not making the most of the data you have, or you aren’t making connections between your data and your strategy.

We’ll go through how to use the data you have to help inform your decisions, from increasing the time people spend on your website to boosting conversions and deciding when to publish new content, launch new services or run sales. (To keep this workshop as non-techy as possible, please note that constructing reports and pathways isn’t included).

Google Analytics isn’t required for this workshop, but you should have some form of web analytics to look at (if you’re a Lyrical Host customer, AW Stats is provided in your hosting control panel).

Adapting to seasonal ebbs & flows for your blog or business

Replay available.

All blogs and businesses have busy and quiet periods, so this workshop looks at when you may want to utilize quiet periods by resting or catching up on other tasks you don’t always have time for, and when you may want to diversify to bridge some gaps and create consistency.

In this workshop, we’ll utilize search engine optimization techniques, your schedule, data and past experiences to help you create a strategy for dealing with super quiet and/or super busy times.

This workshop assumes you know when your busy and quiet seasons are (e.g. if you’re a wedding photographer or travel blogger, summers probably look very busy to you and winters potentially very quiet). Your quieter period should be at least a month long to get the most from this workshop.

Creating for accessibility

Replay available.

How easy is it for people with disabilities and/or other physical conditions and challenges to access your content and services? In this beginner’s workshop, we look at how to make what you offer more accessible to people with little to no vision, arthritis, hearing impairments, color blindness, and more.

You’ll discover how to gauge how accessible your website is, learn how to write great ALT text, find out what types and combinations of content offer the best accessibility and more.

By the end of the session, you’ll have your own checklist based on the types of content you create and services you offer, so you can make sure that what you’re doing moving forward is accessibility friendly, and you’re confident in what existing things you need to go back and review.

Attracting (more) clients

Replay available.

With everyone back from summer break, it’s the perfect time to go all-in on attracting new clients. People are looking for what you offer, so it’s time to find your ideal match.

In this workshop, we’ll look at a number of different ideas for bringing in new people, do a one-to-one review with you on how you’re positioning yourself and your approach to getting clients, and figure out together what’s working and what’s not.

This workshop isn’t industry-specific (yoga instructors, IT contractors, and everyone in between is welcome!); whatever your business and however you work, we’re here to help. It’s most suitable if you work one-to-one with clients or hold small group classes or workshops.

Increasing your open rate

October 2024.

The Lyrical Host newsletter has a consistent open rate of over 50%, and in this workshop we’ll share some of our tips and tricks for building a loyal list and boosting your open rate.

Whether you’re sending sales emails, mailshots, newsletters, or something else, we’ll cover everything from improving deliverability to hooking your audience. You can also bring an email of your own for feedback and suggestions.

This workshop assumes you already have a mailing list provider, such as Mailerlite or Convertkit, and something of an email list (even a very small one!) that you’ve emailed at least once in the past couple of months.

Beating burnout, procrastination & rollercoasters

November 2024.

Creating your own life gives you unlimited freedom, but the flip side is that it’s easy to get in your own way. In this workshop we explore and look at strategies for managing common issues that self-employed business owners and bloggers face, from doing too much to putting things off.

We’ll also be taking additional challenges and problems that you’d like to see covered, and incorporating them into the workshop where possible.

This workshop will be a mix of support and strategy, and you’ll be navigating this with people who have experienced similar highs and lows themselves and appreciate the rollercoasters of being self-employed.

Collaborations & relationship building

December 2024.

Finish the year strong by planning for the next. This workshop covers collaborations of all shapes and sizes, from directly working with other people in your industry, to hosting giveaways, events, summits, workshops and even bundles.

We’ll look at the pros and cons of each, what you may want to plan for in 2025, how to minimise the work involved, how to re-purpose, and how to authentically and ethically piggyback off other complementary audiences to build your own and reach your ideal followers and clients.

This workshop is suited to both bloggers and small business owners working online, in-person, or a combination of the two.