2020 has turned out to be a pretty eventful year, to say the least (reminder: it’s totally okay just to have made it, and not started a new banana bread/exercise/world empire!). Like most companies in the northern hemisphere, our original plans quickly went out of the window post spring when the pandemic really started taking hold.
Our original plan was to be a lot more product-focused and release new updates of existing products, services and programs, including our affiliate program. But it quickly transpired that all that was on our minds was, “How can we help people? How can we make them feel more supported?”
So from March onwards, we switched focus. Our new plan was to incorporate fun things to try to take people’s minds off the world for a bit and provide something to look forward to, and useful things to help people pivot, get new projects and businesses off the ground, and generally help and support them however possible.